Essentials Hospitality Marketing

Luxury Hospitality Marketing,

Elevated

About Us

Essentials Hospitality Marketing is a South Florida–based creative communications studio led by founder Melissa Frielich. Backed by 25 years of hospitality expertise and more than a decade of marketing experience, Essentials partners with leading hospitality brands to elevate storytelling, increase visibility, and build strategic, personalized connections. Specialties include social media strategy, brand development, influencer partnerships, content creation, and experiential event marketing.

Backed by 25 years of hospitality expertise and over a decade of professional marketing experience, Essentials Hospitality Marketing partners with leading hospitality brands to elevate storytelling, increase visibility, and create meaningful community connection.

About Us

Essentials Hospitality Marketing is a South Florida–based creative communications studio led by founder Melissa Frielich. Backed by 25 years of hospitality expertise and more than a decade of marketing experience, Essentials partners with leading hospitality brands to elevate storytelling, increase visibility, and build strategic, personalized connections. Specialties include social media strategy, brand development, influencer partnerships, content creation, and experiential event marketing.

Backed by 25 years of hospitality expertise and over a decade of professional marketing experience, Essentials Hospitality Marketing partners with leading hospitality brands to elevate storytelling, increase visibility, and create meaningful community connection.

GET TO KNOW US

Essentials Group, a South Florida-based creative communications firm led by partners Melissa Frielich and Jess Pearl, specializes in social media, brand strategy, influencer marketing, content creation, and event planning. Through compelling and graphic storytelling, their team connects brands and audiences across a range of global industries and human interests.

The agency offers nearly 25 years of expertise to industry-leading clients whose fields include hospitality, consumer goods, financial services, and more.

Services

Content Creation (Photo & Video)

Captivating visuals and cinematic storytelling that present your brand at its most memorable. From editorial-style photography to dynamic video content, we create assets that don’t just look beautiful, they tell your story with authenticity and impact. Every piece is designed to elevate your brand presence across all platforms.

Brand Strategy & Consulting

We begin by digging into your brand’s DNA to uncover what makes you distinct, then create a clear plan for positioning and messaging that aligns with your values and connects with your ideal audience for long-term growth.

Social Media & Digital Marketing

We create engaging campaigns and data-informed plans that connect with your audience, grow your digital presence, build loyalty, and turn followers into fans. Every post, story, and ad is designed to reflect your brand’s personality while driving measurable results.

Influencer Marketing

We streamline influencer collaborations for brands. Beyond identifying the right influencers, we also manage collaboration fees and contracts. This level of transparency and professionalism builds a strong trust factor, allowing brands to confidently scale their campaigns.

PR Management

We drive media exposure and press placements that elevate your brand’s reputation and visibility by developing compelling story angles, cultivating relationships with journalists and key outlets, and securing coverage that positions your brand as an industry leader.

Event Planning

Our event planning services are exclusively for restaurants, bars, nightlife venues, and hospitality brands. Every event is built with strategic intent, whether to increase reservations, build press momentum, launch a new location, or strengthen community positioning.

TikTok Video Services

We provide end-to-end TikTok video production and campaign management services. This includes content strategy, creative scripting, video editing, and trend-based optimization. TikTok is a fast-paced platform where engaging and authentic content makes the biggest impact—and we make sure every video delivers maximum reach and engagement for your brand.

Blackbird

Papichulo

Mia Rosebud

Trusted by the most forward-thinking brands in hospitality.

Meaningful Collaborations

Our collaborations is where creativity meets strategic execution. We partner with a diverse range of clients—transforming visions into dynamic digital experiences. Our expertise spans content scheduling, captivating food and beverage photography, innovative influencer marketing, compelling video directing, Google Business management, and so much more. Every project is a tailored journey, built on trust and a shared passion for storytelling that truly resonates with your audience. Explore our work and discover how our dedicated approach turns ideas into impactful brand narratives.

Trusted by the most forward-thinking brands in hospitality.

Meaningful Collaborations

Our collaborations is where creativity meets strategic execution. We partner with a diverse range of clients—transforming visions into dynamic digital experiences. Our expertise spans content scheduling, captivating food and beverage photography, innovative influencer marketing, compelling video directing, Google Business management, and so much more. Every project is a tailored journey, built on trust and a shared passion for storytelling that truly resonates with your audience. Explore our work and discover how our dedicated approach turns ideas into impactful brand narratives.

Trusted by the most forward-thinking brands in hospitality.

Blackbird

Our collaborations is where creativity meets strategic execution. We partner with a diverse range of clients—transforming visions into dynamic digital experiences. Our expertise spans content scheduling, captivating food and beverage photography, innovative influencer marketing, compelling video directing, Google Business management, and so much more. Every project is a tailored journey, built on trust and a shared passion for storytelling that truly resonates with your audience. Explore our work and discover how our dedicated approach turns ideas into impactful brand narratives.

Trusted by the most forward-thinking brands in hospitality.

Papichulo

Our collaborations is where creativity meets strategic execution. We partner with a diverse range of clients—transforming visions into dynamic digital experiences. Our expertise spans content scheduling, captivating food and beverage photography, innovative influencer marketing, compelling video directing, Google Business management, and so much more. Every project is a tailored journey, built on trust and a shared passion for storytelling that truly resonates with your audience. Explore our work and discover how our dedicated approach turns ideas into impactful brand narratives.

Trusted by the most forward-thinking brands in hospitality.

Mia Rosebud

Our collaborations is where creativity meets strategic execution. We partner with a diverse range of clients—transforming visions into dynamic digital experiences. Our expertise spans content scheduling, captivating food and beverage photography, innovative influencer marketing, compelling video directing, Google Business management, and so much more. Every project is a tailored journey, built on trust and a shared passion for storytelling that truly resonates with your audience. Explore our work and discover how our dedicated approach turns ideas into impactful brand narratives.

Let's Build Something Iconic Together